TRÜ FRÜ×CRWD•
01 / STRATEGY

Proposed Holiday 2026 Retail Activation

Turning Consumer Activation
Into Retail Intelligence

A national activation designed to drive measurable sell-through while answering a bigger retail question: What happens when thousands of targeted consumers are intentionally driven into the frozen aisle?

Targetedconsumer

Driven toretail

DiscoversTRÜ FRÜ

Purchasespriority SKUs

Verified receipt+ retail proof

Shopper insights+ advocacy

The opportunity

Demand is built.
Now mobilize it.

Tru Fru has already built enormous consumer demand. CRWD mobilizes consumers around the specific retailers, markets and SKUs that matter most—driving immediate retail action while generating new shopper insight.

Recommended activation

Holiday × Frozen Aisle Hybrid

2–3 PRIORITY SKUs
01Hero Frozen SKU

Drive targeted Walmart and/or Target shoppers directly into the frozen aisle.

02Holiday / Shelf-Stable SKUs

Support 1–2 priority launches or seasonal products during the holiday window.

Drive

Mobilize targeted consumers toward priority retailers and Tru Fru SKUs.

Measure

Capture verified purchases, receipts and available shopper data.

Amplify

Extend eligible activations into compliant advocacy, feedback and optional content.

Timeline

By Oct 1, 2026Contract signed

Kickoff and final SKU + retailer alignment.

Oct 1 – Dec 1, 2026Campaign & cohort prep

Two months of cohort building and activation setup.

Dec 1, 2026 – Feb 14, 2027Nationwide campaign

In store December 2026 through Valentines Day 2027.

More than sell-throughA national view of what moves shoppers.
Frozen aisle trafficBasket behaviorCross-category purchasingSKU preferenceRetailer performanceGeographic performanceProduct discoveryConsumer feedback

Final reporting metrics depend on campaign design and data captured during the activation.